Best Advertisement Sentences: Templates For Strong Advertising Phrases 2023
Advertising phrases are a very effective advertising strategy because they have a great power of attraction to a particular brand or product. Therefore, it is not surprising that companies spend billions of dollars on advertising around the world to develop their marketing campaigns and create strong advertising phrases that have the ability to draw consumers’ attention and have a strong influence on their decisions when purchasing products.
Strong advertising phrases are developed for advertising campaigns around the world with one goal, which is to reach potential customers effectively, and to enable the audience to make a decision. In fact, the difficulty of getting catchy and powerful phrases is evidence of one thing: advertising any product is difficult and requires creativity at its best.
In this article, we will address the following points:
1. Characteristics of successful advertising sentences
2. Example of strong advertising phrases
3. How to get attractive advertisement sentences for your ad
4. Variety of strong promotional phrases.
But before that, let’s quickly get acquainted with the concept of advertising and marketing phrase:
What are the sentences of advertising and marketing marketing? These are the catchy and memorable short marketing phrases used in marketing and advertising campaigns. Often written in five words or less combined in a special and unique way, they summarize what the product or brand has to offer.
What is the purpose of advertising sentences? They are primarily designed to draw customers’ attention to the product or brand. Secondly, it aims to instill what the commodity or brand can offer in the mind of the consumer.
1) Characteristics of successful advertising sentences:
Formulating successful advertising and advertising sentences is not an easy task, as it sometimes takes a lot of time and effort. In fact, they aren’t just promotional phrases, they can make the difference between a “good” product and a “really great” product.
So what makes a publicity stunt successful? Let’s take a look at some of its characteristics:
First: Addressing the target group with the advertisement; Are they women, men, children, peasants, workers, travellers…
Second: It must be attractive and catchy, so that it has the power of attraction.
Third: The phrase must be distinct and different from the advertising phrases of other companies or products.
Fourth: It should be easy to pronounce and understand, and be short to stick to the client’s mind and be difficult to forget.
Fifth: Successful sentences and phrases are characterized by rhymes and sound rhythms of words. The ear loves before the eye sometimes!
Sixth: It should not conflict with a particular concept, belief, or society’s culture.
Now that we have mentioned the characteristics that distinguish advertising sentences and make them attractive, influential, and distinct from others, here are examples of some of the best commercial marketing sentences of all time.
2) An example of strong advertising phrases
M&Ms melt in your mouth, not in your hand!
Yes, this easy, simple fact was the Unique Selling Proposition (USP), which Reeves expressed in a short sentence: M&M’s candies melt in your mouth, not in your hand. So he decided that the TV commercial should be simple in turn, starting with a display of closed hands, then a man appears asking a question: Which A hand hiding inside M&M’s candy? The first hand opens revealing melted, kneaded candy, then the second hand reveals intact candy without melting, so the man says that the first (dirty) hand contains traditional (with defects) candies, while the second (clean) hand contains M&M’s, candy with a unique feature. The only candy that melts in the mouth, not the hand.
The ‘simple’ discovery that Reeves came to meant that millions of chocolate lovers could now buy this candy and carry it around in their pockets without fear of it melting and spoiling their clothes and their love of chocolate. On top of that, not melting meant that millions of mothers were able to give these sweets to their children in their daily food bag, without worrying about them melting, spoiling, or getting their clothes dirty because of it.
This simple sentence explains to you why Forest Mars died in 1999, a billionaire on the list of the richest men in the world, with a fortune of more than $18 billion at the time, coming from a privately owned company (it did not have to offer its shares on the stock exchange) that sells its products in more than 65 countries at the time. His death!
3) How do you get successful advertising and advertising sentences?
Sometimes strong propaganda phrases can quickly come to mind. Other times, it takes time and effort and requires brainstorming. Read on for inspiration to help you create memorable adverts for your next ad campaigns:
1- Determine the marketing goal: There are several reasons for launching advertising campaigns or why advertising phrases should be used. Some do it to launch a new product or service. Others see it as a way to boost brand awareness, or breathe new life into a brand that is already losing its luster.
2- Determine the image that you seek to consolidate: search in the essence of your commodity / service, and determine what is the mental image that can be relied upon to arouse the feelings of the recipient / customer. Gillette, for example, always tries to focus on masculinity in its advertising campaigns. This mental image is what inspired her to produce the following marketing phrase: “The best a man can get.”
3- Add some humor: Usually, passing a message in a humorous manner is met with wide interaction and spread. Phrases with a sense of humor tend to be more popular than those with a serious or formal tone. However, it doesn’t have to be funny to get strong advertising phrases, especially if the product or brand doesn’t accept to incorporate a sense of humor.
4- Try to stir up feelings and emotions: Feelings and emotions greatly affect the decision-making process of the human being. Therefore, through the marketing phrase that you are working on preparing for your product or brand, you should try to woo the customer’s emotion, not address his mind! Of course it is very difficult to be brief, and it is especially difficult to express a complex emotional concept in just a few words – and that is exactly what marketing phrases do.
5- Never exaggerate: Strong advertising phrases increase the chances of success of your promotional phrase, but be careful not to overdo it. Do not exaggerate the expression, as you may end up describing your product or brand with descriptions that are not real. Don’t say you are the number one company in the country if you aren’t. Don’t say you have the cheapest prices if this isn’t the case. If you want to have successful advertising and advertising sentences, do not reduce their strength and attractiveness only to buzzwords! Rather, try to have each word have a real value associated with the product (competitive advantage, value, benefit…). The goal is to identify what really makes you unique.
6- Do not make your phrase related to the present only: Do not place restrictions on the slogan, so that it is applicable only in the present and not in the future. The words used should not only be relevant to the present time. Your marketing phrases should be valid for the coming years, especially the ones you will use to promote your brand. Look to the future.
7- Be simple: There is no strict rule about the number of words of marketing phrases to be successful. It can be a very short sentence of one or two words (eg “Think small”) or it can be a long sentence, or even two sentences (eg MasterCard statement: “There are some things money can’t buy. For everything else There is a MasterCard.”).
The saying is that the shorter the sentence, the better. This is because people tend not to care when it comes to reading something long or meandering. In fact, the problem with short sentences is that, sometimes, they may not contain all the words necessary to convey the message. So if you must use a long phrase, make sure it contains the important messages, not just fillers.
Of course, you don’t want customers to have trouble understanding the meaning of any word in your phrases. So when choosing your words, choose words that are simple and easy to understand, so that the recipient immediately understands the meaning of the phrase, and receives your message easily.
trong ad phrases templates
If you are looking to get some inspiration, explore below some sample advertising phrases and phrases. Perhaps you will find one or two that inspire your creativity:
* The watch that just exists to adorn your hands at parties
* Between sprinkles of fine sugar and cocoa powder, stories of a luxurious sweet shop.
* The latest in the world of jewelry of charm, elegance and original glamor..
* Everyone is good at selling candy, but we are the best at delivering it.
* If the beans are finished, I am not responsible
* Our coffee takes you back to history.
* At cost or at wholesale price
* Taste and shape.. are inseparable
* The strongest thing that attracts a woman is the passing of a luxurious man’s perfume near her
* You cannot be a complete man unless you own a piece of land
* Local vision .. global experiences!